China smartphone market declined by 9% YoY in Q1 2018 | Digital Web Review

China smartphone market declined by 9% YoY in Q1 2018

Counterpoint, a global industry analysis firm headquartered in Asia has released a Smartphone Market Monitor report. Here are the key points:

  • Global smartphone shipments declined 3% annually reaching 360 million units in Q1 2018
  • Top 10 smartphone brands contributed to around three fourth of the total smartphone market
  • Apple shipped 52.2 million iPhones during Q1 2018 up 3% as compared to the same quarter last year
  • Shipment for Xiaomi grew 109% YoY, making it one of the fastest growing smartphone brand
  • There is fierce competition in Asia smartphone market with little difference between the top 5 players, majorly dominated by Chinese brands
  • One in four smarphones shipped were Chinese
  • Chinese brands registered a growth of 4% YoY outside China, even as China smartphone market declined by 9% YoY in Q1 2018

Global Smartphone Shipments Market Share 2018Q1

Global Handset Shipments Market Share 2018Q1

Mobile Phone Market Summary

  • Global mobile handset shipments grew 6% YoY reaching 496 million units in Q1 2018
  • Europe witnessed the highest YoY decline at 10% in overall handset market
  • Middle East Africa was the fastest growing region with 17% YoY growth
  • Top five OEMs contributed to almost half of the global mobile handset market shipments
  • Samsung handset shipment declined 8% YoY, however shipment in Q1 remained flat as compared to the
    previous quarter i.e Q42017

You can read full report here