All the major smartphone brands are striving a lot to withstand the competition in the market across segments starting from entry-level smartphones to the premium flagship smartphones. Most of the brands are now trying to bring smartphones with premium features with an affordable price tag.
Vivo also announced that it will be introducing the all-new Vivo Z-series in the market, the company will launch multiple smartphones under this series prices varying from Rs.10,000 – Rs,30,000. Vivo also confirmed that these smartphones will be purely performance-oriented targeting users who want a smartphone for gaming and multitasking.
Vivo already started teasing the upcoming Z-series smartphones on its official Twitter handle but didn’t reveal any key details or the launch information.
Missing: The letter 'Z'. Last seen with 'Pizza Toppings'. pic.twitter.com/6J9EDryChH
— Vivo India (@Vivo_India) June 7, 2019
We have found the Z and it's safe with us. Stay tuned to know. pic.twitter.com/0Z7IWamWKE
— Vivo India (@Vivo_India) June 7, 2019
The missing 'Z's have left us 'Puzzled'! pic.twitter.com/bHGSghlnZd
— Vivo India (@Vivo_India) June 7, 2019
The company also hinted that this series will be sold online only and mostly targeting the millennials in the country. According to a research report by Counterpoint which says that the online channel contribution in the total sales was 36% in 2018 which moved up to 41% in the January-March 2019 quarter. Due to flexible EMI plans, offers most of the customers are showing interest to buy smartphones online.
According to a report by IDC, Vivo is the third largest smartphone brand with a market share of 13% in the Jan-Mar Quarter. Xiaomi stood in first place with a share of 30.6% and Samsung in the second with a share of 22.3%. Oppo and Realme also made to the top 5 with 7.6% and 6% shares respectively.
With the budget range in which Vivo Z-series will be launched, it may directly compete with the smartphones from Samsung and Xiaomi. Let us see how these new series smartphones will help the company to increase its market share in the country. It is also expected that the company will soon reveal more information about the Z-series smartphones.
